Friday, July 18, 2014

Primed To Perfection: Why Primer Matters


What's the point of primer? 

If you plan on wearing eyeshadow, primer is a priority. It makes a difference in ALL eyeshadow from no pigment to highly pigmented. It helps the cheap stuff along and gets the most out of your expensive eyshadows.



I want to show you how much it matters. I have higher quality shadows but I want to show you the difference it can make for your less pigmented or cheap shadows. It can transform your shadow. I picked a Ulta brand shadow that tends to have a lot of fall out and only sheer coverage to really set an example. I chose a bright blue for visibility. I even slept in it to show the longevity. You are welcome. Let's get right to some photo evidence.

Left: No Primer
Right: Urban Decay Primer Potion


As you can see it went on so much brighter and pigmented with the primer. It might not show as well in the photos but without primer it is very sheer. The color in the container is really what you are seeing on the primed eyelid. The eyelid without primer doesn't have as much vibrancy.

And lets talk about overnight evidence. There is hardly any left on the eye without primer. The primed eye has a lot more left and has not creased. What is there is really still truer to color and has vibrancy while the eyelid without primer is much more pale. Primer really helps keep the COLOR. Part of my reasoning in my overnight testing is that while sleeping I am not being careful and feel like it won't skew my results. Also, lets be honest, I don't want to walk around lopsided all day with my eyeshadow.



Have I convinced you? I hope so.
Do I wear primer every single time I use eyeshadow? No.
Do I regret when I don't? Yes.

In Summary: Yay, Primer! But just like any other type of makeup its not just that easy... there is an endless variety of options with different colors and finishes. Even the UD primer has 4 other options.

Now my frugal friends, you are wondering what this will do to your pocketbook. The Urban Decay primer I used in this example is 20 bucks. Yeah, thats a lot. But it will also last you a long while. I have been living off a small sample amount for months. Here are some other options that I own in action:



The no primer? I had to really pack it on to try to get it to show up in this picture. Eden is the matte version of primer potion, and Sin is a champagne shimmer of the primer potion.

After wiping one time with a makeup remover cloth you can see that the Urban Decay really has staying power. 


Urban Decay Primer Potion:

Urban Decay really is quite the primer. I love the Sin version which is a shimmery champagne. Eden is a nude matte version of the original. They also have an anti-aging and a shimmery golden yellow called Greed. It is worth the money if you like to wear eye shadow. If you hate wearing eye shadow because it comes off, this is your answer. 



Nyx Eyeshadow Base

I bought the pearl Nyx base because I love a little shimmer in my life. It has sort of a funny texture from the shimmer but it is also available in white and skin tone as well. They also have a primer in a tube called Proof It Eyeshadow Primer. All of the Nyx primers run about 7 bucks. I do notice some creasing after a 13 hour work day but so I often use this for short term engagements like an evening out. I love the way the eyeshadow in my comparison photo looks over the Nyx Base.


BareMinerals 5-in-1 BB Eyeshadow


I love the 5-in-1 BB eyeshadow by bare minerals. I love that it can be worn alone and it gives my eyes a nice brightened appearance. The shade I own is soft linen and has a slight yellow undertone that brightens my eyes right up without being obnoxious or sickly and hides any veiny or redness to my eyelids. I've been hitting this one up for my 5 minute face and then just a smidge of eyeliner. It runs 18. I got in a kit on sale but I would buy it again. If you are lucky enough to have an Ulta store go in to check out the different shade options ON your skin. When I use this as a primer I like to apply eye shadow while it is still a bit tacky and not completely dry for a extra staying power. Again, the longevity and "staying" power might not be quite that of the UD Primer Potion but I still love how the eye shadow looks with it as a base.

Other Options to Try: 

Thats just the tip of the iceberg.... I like to give you options! You might have a favorite brand and chances are that the brand has a primer. Prices are subject to change but as you can see there are options for any budget:
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